Helped Liverpool FC secure their first league title in 30 years through fan engagement
I freelanced with Liverpool FC as part of the digital team during their historic title-winning season — the club’s first in 30 years. My role focused on creating and delivering content that brought fans closer to the action, driving engagement across global channels and helping capture the excitement of a landmark moment in football history.
The Challenge
Liverpool FC’s first league title in 30 years created extraordinary global attention. The digital team faced the dual challenge of producing content at speed to meet huge fan demand, while also shaping a clear strategy to cut through the noise, capture the emotion of the moment and deliver it consistently across multiple platforms to a worldwide audience.
The Approach
As part of the club’s digital team, I played a hands-on role in shaping and delivering content throughout the season. From live match coverage to behind-the-scenes storytelling, my focus was on creating authentic, fan-first content that celebrated the team’s journey. Working closely with colleagues across media, marketing and production, I helped ensure the story of this historic season was told in a way that resonated both with lifelong supporters and new global audiences.
The Results
Content reached millions of fans worldwide.
Engagement doubled across key social platforms during the season
A proud contributed to Liverpool FC’s most-followed season online in a decade.
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