Mercedes-Benz
From a Blank Canvas to Brand Movement
Storycatchers brought me in to take on the Mercedes-Benz Vans UK account, with an initial focus on reviving growth on a channel that had been underperforming. It was a complex brief, involving international stakeholders, internal client dynamics and the challenges of managing a globally recognised brand.
The Challenge
Mercedes-Benz Vans UK had faced challenges with social media growth and engagement, and needed a refreshed approach that could connect with audiences in a more meaningful way while balancing the complexities of international stakeholders and teams.
The Approach
I introduced a new strategy built around community and storytelling. User-generated content became the foundation, supported by influencer partnerships, paid activity and a network of brand advocates. A highlight was leading a social-first campaign with Steven Bartlett (Diary of a CEO & Dragon’s Den) to support survivors of Grenfell through the launch of a community football team. This included delivering two eVitos to the club, generating national press coverage and creating long-term positive impact.
The Results
+90%
Increase in engagement
150%
Increase in followers generated
93%
Postive brand sentiment
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